When clients have serious goals and want to get things done, they call us.
Carolina Creative combines the disciplines of strategy, design, storytelling and technology to effectively communicate your brand and achieve your business objectives. Our specialty is in positioning your website at the core of your marketing communications and implementing the technology to take advantage of key online and offline sales and lead generation tools.
Our team includes senior-level talent in marketing, design and web technologies. We are an academically, culturally and professionally diverse group which enables us to see the big picture, challenge one another, and serve our clients well.
Our methodologies for design, website development and creation of interactive products are an important part of our success. We keep clients close to our process through each stage of a project from launch to completion. In this way we not only encourage your commitment and foster productive interaction but we also empower you with strategies and tools to keep your goals and initiatives humming along. We counsel our clients on opportunities to exploit, and pitfalls to avoid, so you can maximize the return on your marketing investment. This philosophy enables us to retain loyal clients. It has been our formula for success since we opened our doors in 1999.
At the end of the day, what you'll remember about Carolina Creative is the special blend of talent, discipline and instinct that we bring to the success of your project. Give us a call, and let's talk about how we can put it all to work for you, 1-800-979-4WEB.
Imagine the possibilities and commit to results
Great brands begin at the intersection of your business aspirations and your customers’ needs. This is a time of questions, research, dialogue and insights; an opportunity to identify the nature and purpose of your organization and imagine the possibilities. Discovery requires commitment from your decision team to achieve the best results. During this important phase, we will:
- Understand your goals, business model and dynamics of communication
- Conduct an inventory of your brand assets and trademarks
- Gather target audience profiles
- Gauge brand awareness, attitudes, and trust
- Evaluate the competitive landscape
- Identify brand strengths and weaknesses
- Deliver brand assessment report and recommendations
Brand is at the core of all thought and action
Based on knowledge gained during discovery, we can work with you to define your project with clarity. This exercise is both conceptual and concrete: we confirm goals and desired outcomes, as well as project scope and strategy. Regardless of the project, your brand is at the core of all thought and action from start to finish. During this phase, our goals are to:
- Define brand essence – values, attributes and promise
- Align brand promise with audience needs
- Develop a messaging matrix
- Create the development strategy and communications roadmap
Bring your brand to life
Definition sets the stage for us to bring your brand to life with voice, physical presence, meaning and personality. Here we develop and integrate stories, images and animation to create branded communications that meet your project goals. This is a time of close collaboration between our team and yours as we review and refine our work. Development includes these vital steps:
- Ideation – brand reflected in vision, mission and positioning
- Key message development
- Create and refine design styles and information hierarchy
- Content development
Connect with your audience
We can develop an integrated plan for brand communications to help you connect with the right audience through the most effective media channels, and tell your story the way it was meant to be told. With this kind of focus, we can design, create content for and produce highly effective branded or rebranded materials, for example:
- Brand & Identity
- Custom websites, Flash and interactive communications
- E-newsletters and e-marketing
- Media kits
- Ad campaigns
- Event and exhibit materials
- Video Production and Marketing
- Media Representation
- Direct mail campaigns
- Branded merchandise
- Brand Style Guides and document templates
Discover, define, develop and communicate with Carolina Creative. Cross-media brand development happens here.